The Challenge

Our goal was to create a graphic structure and language that would allow movement from the alpha stage to the beta stage. The project was developed over a period of 3 months.



We started the conceptualization process simultaneously, creating low fidelity wireframes, and the rebrand definition.


Visual Design

We structured a visual design guide; the primary objective of which was to ensure a agile release of the beta version.


Beta Release

We planned a Guided Visit and a Beta Game to entice new users as beta testers.

New Brand and Wireframes


Visual design

Beta Game

Year: 2013/2014

Client: DobleO

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