The Challenge
Our goal was to create a graphic structure and language that would allow movement from the alpha stage to the beta stage. The project was developed over a period of 3 months.
01
Conception
We started the conceptualization process simultaneously, creating low fidelity wireframes, and the rebrand definition.
02
Visual Design
We structured a visual design guide; the primary objective of which was to ensure a agile release of the beta version.
03
Beta Release
We planned a Guided Visit and a Beta Game to entice new users as beta testers.
New Brand and Wireframes
Visual design
Beta Game
Year: 2013/2014
Client: DobleO
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