Team

She started her career in 1999, preparing final artwork and layout at Valladares DC. There she learned the rigour of the graphic trade, the importance of detail and care in the finish, standards that still shape the way she works. Over time, that attention to detail has become a way of understanding design, where every visual decision counts and the whole matters as much as its parts.

At Turismo de Tenerife, she learned to work with complex identity systems, applying and extending a brand without losing its coherence. The Arona Town Council website changed how she approached design: faced with organising the content of a large institutional site, she discovered the value of a people-centred method, built on interviews and close collaboration with those who best understood the needs and the information. The process taught her the importance of researching and listening before making design decisions. Years later, at HASHWallet, she brought that experience to digital product design, helping define its first design systems and build interfaces for complex technical processes.

At Elastic, she brings a perspective that combines strategic thinking and aesthetic sensitivity. She helps define and develop projects, with particular attention to identity and visual coherence. Her work moves constantly between the big picture and the finer details.

Alongside her design work, she keeps an artistic practice focused on drawing and painting. Both disciplines share the same way of observing, but with different intentions: design answers specific needs, while art lets her explore more freely, experiment and leave room for intuition. Two ways of relating to the visual that feed each other.

Curiosity about how things work has been with Sebastián all his life. He started designing in Guayaquil in 1994, creating brands and catalogues while still at university. Although he was first drawn to industrial design, the commissions that came his way led him to explore different disciplines and learn on the job. That instinct to investigate and understand before solving is still part of how he works.

His career took him from graphic design and visual communication to interaction design and digital products. In Madrid, he worked on large-scale projects with cross-functional teams, for clients such as Makro, Ferrovial, UNIR and Acciona. From those experiences, he took an idea that guides his work at Elastic today: in design, finding the right question matters more than obsessing over the answer.

At Elastic, he focuses on strategy and on the definition and structure of products. He is interested in finding clarity in complex situations and building proposals that can be developed and sustained over time.

He also drives the studio's own tools, such as RedMirror, the design system this website runs on, and Signal, the protocol Elastic uses to decide which tools to bring into its work. It is his way of turning his interest in systems and processes into the studio's own practice.