How we work

Yes. We do everything a brand system needs: its language and its visual expression, on screen and off it. HASHWallet started that way: brand, device, app and website at the same time. If your brand needs to reach other languages, like a song, we take part in the conceptual criteria, but we don't produce or direct it.

When the brand, the structure and the product tell different stories, the problem is rarely visual. First we decide which story is the organization's true one. Then we turn it into shared rules, so brand and product come from the same place and don't drift apart again over time. That's what we're doing with Hotel San Roque.

We don't run campaigns. We do work with marketing teams that need support so the brand strategy doesn't get diluted from one campaign to the next.

The ones that need neither design nor strategy. We can work alongside other designers or art directors, but we don't take on production-only work. When a project calls for photography, video, illustration or architecture, we bring in trusted specialists. We lead the strategy, and we make clear from the start what we're responsible for.

We work best on long-term projects. We usually start with an immersion project, to understand the problem before proposing anything, and then plan ongoing design services. We don't solve anything by magic: we follow up on the results of what we do and stay until the project is on solid ground.