HASHWallet

Context

A product that did not yet exist in a market that was still defining itself.

eSignus, a company with extensive experience in digital security and smart card solutions for the banking sector, saw an opportunity: bringing that expertise into the crypto space and making digital asset management as natural as carrying a card in your wallet.

HASHWallet was never just a device.

It was a different way of interacting with digital assets, with real implications for security, usability and trust.

Many of the early decisions could not be reversed.

They had to be made with clarity.

Elastic became part of the founding team, contributing to the strategic decisions that would shape the entire system.

The Challenge

The challenge was not simply to design a hardware wallet.

It was to define how the entire ecosystem should work: hardware, software, brand and user experience.

The concept started with a familiar format, a card, but carried significant technical ambition: fingerprint authentication, an e-ink display, offline architecture and a decentralised recovery system.

Everything needed to fit together.

Technically robust. Strategically coherent. Convincing to users.

Early workshops helped define the real opportunity: not creating another crypto product, but rethinking the relationship between people and their digital assets.

The objective was clear: remove friction, build genuine trust and create a brand capable of speaking both to early adopters and to the broader audience that would follow.

Establishing the Foundation

Through interviews with users of different experience levels, we confirmed that the card format felt intuitive and approachable.

The challenge was building an entire system around that promise: product, experience and brand, all capable of evolving together.

This phase helped us:

• Run strategic workshops to define the value proposition and identify key market segments.
• Develop user archetypes ranging from crypto newcomers to experienced investors.
• Conduct rapid testing sessions with non-technical users to uncover friction and clarify essential concepts.
• Define the foundations of the brand, including its visual principles and tone of voice: transparency, security and simplicity.

Validating in the Real World

Design without validation is still a hypothesis.

Once the concept was established, the next step was testing it in a real-world environment. The goal was twofold: demonstrate that a high-security physical wallet could appeal to non-technical users and find a practical way to validate demand before full-scale production.

This led to the launch of the Indiegogo campaign.

The campaign became a way to validate not only the hardware itself, but also the narrative, visual identity, messaging and communication channels. All of it happened during the pandemic, with significant uncertainty and very little margin for error.

Elastic coordinated a comprehensive launch effort: product design, the first functional version of the app, the website, packaging and the core content required for launch.

This phase helped us:

• Design the smart card and prepare the documentation required for manufacturing.
• Create the first application prototype, including interaction design, workflows and version control.
• Design the packaging and charging solution that completed the physical experience.
• Develop the campaign website, aimed at both early adopters and security-conscious users.

Adapting as the Market Changed

The validation phase confirmed the value of the proposition, but it also exposed the structural challenges of the sector.

The pandemic, manufacturing constraints and the rapid evolution of the crypto ecosystem shifted attention towards new opportunities in the B2B market.

Rather than abandoning the vision, the team leveraged the existing technology and brand foundation to explore lighter, faster-to-produce formats better suited to enterprise environments.

This led to HASHWallet Link, a family of products designed for banking integrations, white-label solutions and strategic partnerships.

Elastic supported this transition by redefining the brand architecture, clarifying the value proposition for each audience and creating a flexible visual system capable of scaling with the product.

This phase helped us:

• Define the product strategy behind HASHWallet Link, including segments, use cases and technical feasibility.
• Develop partnership materials for strategic collaborations.
• Design physical products and packaging tailored to enterprise environments.

Building Long-Term Capability

With the B2B strategy underway and a new product family taking shape, attention shifted towards strengthening eSignus internally.

Elastic became involved in defining processes, training the team and documenting the strategic foundations required to sustain future growth.

This was a less visible phase, but arguably one of the most important.

The goal was to transform an ambitious vision into an organisation capable of operating independently.

The most valuable outcome of the project was not only what was built, but the capability that remained: a team equipped to make decisions, evolve the product and continue moving forward with confidence.

This phase helped us:

• Create onboarding and internal training materials.
• Develop a white-label version of the HASHWallet application adaptable to different client environments.